Wednesday, November 27, 2019
Free Essays on Genders Difference
The Development of Gender Roles in Children In a society filled with gender stereotypes and biases, children often adopt gender roles which are not always equal to both males and females. As children move on through childhood and later into adolescence many factors influence their views and behaviors towards gender roles. These attitudes and behaviors are learned initially in the home, and later reinforced by many other outside influences such as their school experiences, friends, teachers, and television. Children turn out to internalize many of the gender stereotypes and behaviors of the past. Where are these stereotypes coming from? The strongest influence on gender development occurs in the home, with parents passing on many of the beliefs they have about gender roles. Children learn at a young age what it means to be a boy or a girl in our society. Through opportunities, encouragement and discouragement, obvious behaviors, covert suggestions, and various types of guidance, child ren experience the formation of their gender role socialization. It is hard for children to grow into adults without experiencing some form of gender bias or gender stereotyping, whether it be that boys are supposed to be tough or girls supposed to be gentle.The Development of Gender Roles in Children In a society filled with gender stereotypes and biases, children often adopt gender roles which are not always equal to both males and females. As children move on through childhood and later into adolescence many factors influence their views and behaviors towards gender roles. These attitudes and behaviors are learned initially in the home, and later reinforced by many other outside influences such as their school experiences, friends, teachers, and television. Children turn out to internalize many of the gender stereotypes and behaviors of the past. Where are these stereotypes coming from? The strongest influence on gender development occurs in the home, wi... Free Essays on Genders' Difference Free Essays on Genders' Difference The Development of Gender Roles in Children In a society filled with gender stereotypes and biases, children often adopt gender roles which are not always equal to both males and females. As children move on through childhood and later into adolescence many factors influence their views and behaviors towards gender roles. These attitudes and behaviors are learned initially in the home, and later reinforced by many other outside influences such as their school experiences, friends, teachers, and television. Children turn out to internalize many of the gender stereotypes and behaviors of the past. Where are these stereotypes coming from? The strongest influence on gender development occurs in the home, with parents passing on many of the beliefs they have about gender roles. Children learn at a young age what it means to be a boy or a girl in our society. Through opportunities, encouragement and discouragement, obvious behaviors, covert suggestions, and various types of guidance, child ren experience the formation of their gender role socialization. It is hard for children to grow into adults without experiencing some form of gender bias or gender stereotyping, whether it be that boys are supposed to be tough or girls supposed to be gentle.The Development of Gender Roles in Children In a society filled with gender stereotypes and biases, children often adopt gender roles which are not always equal to both males and females. As children move on through childhood and later into adolescence many factors influence their views and behaviors towards gender roles. These attitudes and behaviors are learned initially in the home, and later reinforced by many other outside influences such as their school experiences, friends, teachers, and television. Children turn out to internalize many of the gender stereotypes and behaviors of the past. Where are these stereotypes coming from? The strongest influence on gender development occurs in the home, wi...
Saturday, November 23, 2019
14 Strategies for Writing Better College Papers
14 Strategies for Writing Better College Papers Learning how to write solid college papers is literally half the battle with most majors. In this 3-minute article weââ¬â¢ve broken down the 14 most effective strategies involved. Breeze through each one and ingest them at your leisure. 1. Adjust Your Writing Attitude No, writing doesnââ¬â¢t suck, but your attitude might. College writing is actually quite fun and engaging once you get into it. Make it easy on yourself and just settle into the papers as they come. Accept them. Commit to them. 2. Get Interested Intrigued Part of adjusting your attitude is getting personally invested and interested in the subject. The more involved you are the higher the quality in most cases. Your personality will come through. The things you learn will be genuine. The paper wonââ¬â¢t feel forced. Get it? 3. Master the Craft of Outlining Once swept away into the passion of writing (expression), itââ¬â¢s easy to get artsy and try to wing it. Donââ¬â¢t. Instead, make it a habitual practice to get an outline drawn up. Love them. Outlines are just structure to help your thoughts mold along certain parameters. Without them you can find yourself either a) mid-paper and at a dead end, or b) mid-paper and completely off the radar. 4. Get a Second Opinion Show your initial outlines and drafts to other people. If your friends and family arenââ¬â¢t interested, then find people who are. Or, pay someone a couple bucks. Itââ¬â¢s worth it. A second pair of eyes can tell you things that are simply invisible to you as the writer. 5. Begin Writing Sooner rather than Later Even if the paper isnââ¬â¢t due for three months, be engaged and working on it from day one. However, donââ¬â¢t try to turn it in super early. Thereââ¬â¢s no real benefit to doing so other than saving mental space perhaps. Otherwise just take all the time you have and relax. Craft something amazing because youââ¬â¢ve got plenty of time. 6. Visit a Writing Center Once in a While Yeah, really! Grab your outline/draft and head over to the writing center. See what kinds of things they say. Critiques are worth their weight in proverbial gold. Theyââ¬â¢ll help you edit/polish as well as nail down your thesis. Plus, they know everything about all the small formatting details (more on this in a moment). 7. Donââ¬â¢t Freaking Plagiarize! Itââ¬â¢s so tempting! Yes, you can definitely use quotes and cite small supportive paragraphs from relevant sources but thereââ¬â¢s a limit. Now, aside from that itââ¬â¢s also quite tempting to try and just copy/paste someone elseââ¬â¢s thinkingâ⬠¦donââ¬â¢t do it. Professors these days have many tools at their disposal to find duplicate content. 8. Let Your Thesis Evolve By beginning the writing process as early as possible you give it lots of time to naturally evolve or settle on the primary thesis youââ¬â¢re searching for. Go with the flow, but stick to deadlines. Give your thesis room to breathe. Donââ¬â¢t stay so narrowed in focus/perspective that you end up with a narrow paper (something most professors are likely to dock you on). 9. Start Thinking Analyzing like a Professor Speaking of professors, look at your thesis statement, outline and drafts like a professor would. If you arenââ¬â¢t sure what your professor will say, then show it to them! Throughout the process try to step into their shoes and critique yourself. It helps. Itââ¬â¢s a sobering practice. 10: Spend Serious Time on Formatting The writing center can really help here. All the many formatting details with citing courses, subtitles, adding graphs/charts, etc. can be daunting at first. Instead of wasting tons of time doing it yourself, get some help until it becomes like second nature. Little errors add up fast! 11. Be Creatively Risky In essence college really isnââ¬â¢t a time to strictly follow the rules and conform. Donââ¬â¢t be afraid to test professors and truly express yourself. Donââ¬â¢t be afraid to bend the rules a little as long as it doesnââ¬â¢t have to do with the technicalities. Like, as long as your paper is well-written, though out, formatted correctly and clear, itââ¬â¢s going to be hard for a professor to dock you even if you went a little left field. 12. Let Information Marinate Never underestimate the power of absorbing ideas/concepts and then letting it marinate in your mind or subconscious where ideas form. Let it sit and settle. Let the information coagulate and mold together naturally. Donââ¬â¢t force writing. Follow your gut instincts here. 13. Learn to Take Thorough Notes If you ditch class and skimp on notes it will translate into more hours researching. Take proper notes with your paper in mind. 14. Donââ¬â¢t Forget to Think Critically This is serious business and seriously lacking in America today. Be objective as possible, and then color that cold data with your subjective self. Get it? Be critical. Think critically. Deduce things critically. Okay all you aspiring and accomplished college paper writers out there, how do you do it? Share your wisdom!
Thursday, November 21, 2019
Evolution of Management Theory Case Study Example | Topics and Well Written Essays - 1500 words
Evolution of Management Theory - Case Study Example Classical theory is essentially a grouping of similar ideas on the management of organizations that developed in the late 1800ââ¬â¢s and early 1900ââ¬â¢s.This theory contains three general branches.Quintessentially, the theory emphasizes on economic rationality of the individual employee at work. The Rational economic view was based on the ideas if the 18th-century economist, Adam Smith. According to this school of thought, people are motivated by economic gains, therefore they key to drive employees was a monetary reward. Another noteworthy development of the classical period was the introduction of scientific management.F W Taylor is known as the father of scientific management. His contribution to the practice of management is widely recognized. Taylor was the first one to introduce a scientific approach to the study and practice of management. The essence of scientific management can be encapsulated in the following four ideas: 1. Each job should be divided into parts and a scientific method for performing each part should be determined. 2. The method of recruiting and training employees should be scientific as well. 3. Co-operation between the workers and management was regarded paramount to achieve a desirable outcome of the tasks performed. 4. Lastly, an emphasis was laid on the idea of division of labor.Managers were to supervise, plan and instruct whereas the workers were expected to carry out the execution part. Further on, Frank and Lillian Gilbreth refined Taylorââ¬â¢s methods. 's methods. They were also pioneers in the field of management and their most important contribution is the time and motion series and emphasis on improving efficency.The components of time and motion series are-break down each action into elements, find better ways to perform it, reoraganize each action to be more efficient. The Gilbreths also studied fatigue problems, lighting, heating and other worker issues. Administrative principles: Another group of classical theorists dealt with the operations of an organization as a whole unlike the aforementioned pioneers who focused mainly on individual workers. The Administrative theorist sought the most optimum way to combine jobs and people into an efficient organization. One of the forerunners of
Tuesday, November 19, 2019
Essay 4 Example | Topics and Well Written Essays - 500 words - 4
4 - Essay Example the minority) have to share and distribute to those without, and yields are also continuing to drop as the price of fuel needed to transport the crops to various areas increases with reduced fossil fuel. According to the national geographic article by Bourne (2009), this reduction in the food culminated with the increasing population will in future lead to severe food shortage as the production and the distribution continues to dwindle by the day. 2. What are the pros and cons of large scale monoculture farming? Be sure to include its impact things like soil, water, air, nutrient availability, ecosystem services, climate change, disease and pests, etc. Monoculture is the planting of only one type of crop on large tracts of land for industrial purposes (Despommier, 2009). There are several disadvantages associated with this type of agriculture. Since the crops are wanted to yield more as they are for large scale use, there is an increased use of pesticides, herbicides, fertilizers and other chemicals all of which end up harming the soil and even reducing the nutrients available in the soil. Nutrients availability is also reduced as most of the crops in monoculture (which include tea, trees, soya and sugarcane among others) do not provide nutrients to the soil when compared to the diversity of crops planted by small scale farmers. Water is mostly contaminated by the chemicals making it not consumable. The advantage of this type of farming as explained by Despommier (2008) is the reduction in diseases and pests as a result of the constant pesticide and herbicides used. As most of the crops are trees, there is reduced wind and soil erosion as well as a reduction in the carbon dioxide which is an advantage to climate changes and reduces global warming. The air is also fresh and cold which is good for the ecosystem. 3. What are some large scale and local scale solutions to providing food, minimizing impacts on ecosystems, enhancing ecosystem services, and building
Sunday, November 17, 2019
Pricing strategy Essay Example for Free
Pricing strategy Essay Home depot is a store dealing with home appliances and other household consumables. I will look at the pricing strategy of refrigerators. Most prices of different brands of refrigerators are set to match the prices of their competitors. This is because mostly the competitors are operating in the same environment. it is essential to offer better quality brands with the same price as competitors. However when setting the price, the objective is to ensure profitability of the firm is taken care by the price set. The profit firm must incorporate capital requirements and the associated gains that cover the expenses of the organization. Always the profit considered in price setting is equals to price less cost of sales. While capital gains is equivalent the current assets and fixed assets running costs. à à à à à à à à à à à In choosing the target, market for refrigerator is made during the construction of sores. However the in which they are operating attracts the customers. Take an example of the New York most people have excess disposable income to spend and there are utilities that support the refrigerator in almost all homes.à The company has reported that they have high expectation in the stead rise through to 2025 for product. Another important factor in the increase of consumers are the aging population with large pensions and young business executives with more excessive funds. In fact, this two groups forms an important consumer segment of home depot refrigerators. The customer has carried the consumer assessment they have adapted market oriented determination and differential. à References à à à à à à à à à à à Schaik J.L., (2002); The Task of Marketing Management; J.L. van Schaik (Pity) ltd
Thursday, November 14, 2019
English Laws of the 17th Century Which Led to the Persecution of Quaker
English Laws of the 17th Century Which Led to the Persecution of Quakers Barbara Blaugdoneââ¬â¢s ââ¬Å"An Account of the Travels, Sufferings, and Persecutions of Barbara Blaugdoneâ⬠recounts her many arrests as she travels through England and Ireland, preaching Quaker beliefs. Her experience was certainly not unique, as many Quakers were similarly persecuted, including George Fox, the founder of the Society of Friends. There were three primary laws in effect at the time of Blaugdoneââ¬â¢s travels: The Uniformity Act of 1662, the Vagrancy Act of 1596 and the Blasphemy Act of 1650. The Uniformity Act of 1662 under Charles II, which was preceded by similarly named acts in 1549, 1552 and 1559, sought to restore the dominance of the Church of England by establishing a set form of worship, which included compiling a new version of the Book of Common Prayer (Keir 240). The use of this book was mandatory at all religious services. Additionally, this Act made church attendance mandatory every Sunday, under the penalty of a fine of 12 pence (Thomas 1). This directly contradicted the Quak...
Tuesday, November 12, 2019
Marketing: Strategic Innovation in Globally Diverse Markets Essay
Personalized marketing (sometimes referred to as one-to-one marketing) is the marketer attempt to provide the customer individual attention through a variation of methods. Personalized marketing is a strategic approach which involves tailoring products differently for each and every consumer while retaining the principles of mass production. One-to-one marketing is attributable to two converging phenomena: the interactive flow of information made possible by robots and just-in-time inventory (Lampel & Mintzer, 1996, p. 1). In order for a company to be effective in personalized marketing, the company must be able to gather information on the target individual. Today, with the power of technology this is a widespread practice on the Internet. The Internet provides a medium to make one-on-one personalization practical for a variety of firms (Schibsted, 2001). For example, a web page may establish cookies and track the buying habits of the customer. Based on the customer buying habits, advertisements are geared towards that individual. An example of personalized marketing is something I witness on a regular bases, but did not realize it was referred to as personalized marketing. I consistently purchase items through Amazon. com, in which I typically purchase books. Amazon. com routinely sends me emails, informing me of sales or populates my home page with advertisements relating to certain categories of books I typically purchase. As pointed out by Vesanen, (2007), developments in information and communication technologies have opened up new opportunities to collect and analyze data and implement personalized marketing (p. 09). In todayââ¬â¢s market there is an increase in customer satisfaction. In order for businesses to succeed and be competitive they must be in tune to the customer needs and wants. Marketing to the individual customer can be profitable to the company as long as the method of gathering the data and establishing personalization is not complex. As studied by Goldsmith & Frieden (2004), data warehouses allow companies to store trillions of bytes of consumer information. Computer controlled factory equipment , and industrial robots can quickly readjust assembly lines. Bar code scanners make it possible to track parts and products. The Internet ties it all together and makes it easy for a company to interact with customers, learn about their preferences, and respond. Personalize marketing can benefit some companies; however it would be much more difficult for a store to personalized catalogs, pamphlets, or fliers for each of its customers, by proposing deals, rebates and reductions based on the customers shopping habits. Not only would it be difficult, but it would not be cost effective for a company to engage in this type of personalization. Personalization can take many forms, from the customization of Web sites to the customization of products. Whatever the extent of it, it is an expensive and time-consuming activity. While Amazon is the leader in this type of customization, few others are succeeding (Goldsmith & Frieden). Dynamic Pricing Dynamic pricing is broadly defined as the buying and selling of goods and services in markets where prices are free to adjust in response to supply and demand conditions at the individual transaction level (Garbarino & Lee, 2003, p. 495). From a business point of view, dynamic pricing is a profitable concept in personalized marketing. For example, a customer may go to a car dealer and do not see the car they would like on the lot. Therefore, a car is ordered with exact specifications and because of the specialty requirements the price of the car increases, making the transaction profitable for the business. Dynamic pricing enables the business to increase the price on an item; strengthen customersââ¬â¢ allegiance, along with enhancing customer satisfaction. Carroll & Coastes (1999) state that economics define price discrimination as the practice of charging multiple prices for the same good where the difference in price is based on a difference in demand rather than cost. There are three degrees of pricing models commonly used in the retail marketplace: * First-degree price discrimination ââ¬â different prices are charged based on what the buyer is willing to pay * Second-degree price discrimination ââ¬â offers a variety of pricing options * Third-degree price discrimination ââ¬â market-segmentation pricing (Garbarino & Lee, p. 498). From a business stand point, first-degree price discrimination is more profitable because it obtains the maximum value of the item. However, from a consumer stand point second-degree price discrimination can offer more value to the customer. It allows customers to choose the pricing option that will work for them, based on their desires and requirements. Online Retailers versus Offline Retailers The materialization of online retailers is compelling retailers to reassess their business practices and the use of technology. Integrating online and offline channels are very much on the minds of retailers, and it is forcing them to understand how to manage relationships across multiple channels. Retailers need to understand who their customers are, understand their behavior, and execute seamlessly across those channels (Beasty, 2006). Online retailing is the fastest growing channel in which consumers purchase products. Integrating online retailing with offline retailing comes with numerous problems. The consumer may see a product in the store for one price and see that same item online at a different price. Retailers compete nationally and locally on prices and products. Someone in Florida may not want to purchase the same products as someone in Washington D. C. or you may have a retailer located in California, but the companyââ¬â¢s web site can be accessed by anyone that can utilize the web. According to study by Beasty, (2006), you mainly see this problem when consumer purchasing is based primarily on price. For example, a PlayStation is a PlayStation no matter where you purchase it, but saving $20 makes a big difference to customers. Another example is a few years ago Circuit City gave one price online, another price in their ad, and a different price in the store, all for the same item, without any explanation as to why (para. 6). This leaves the consumer frustrated, confused and a lack of understanding. Francis, (2007) studies states that one size does not fit all in the Internet retailing marketplace. The author categorized Internet retailing as follows: * Offline goods ââ¬â items such as, books, groceries, and CDs are purchased and the consumer disengage from the web site and wait for their order to be delivered * Offline services ââ¬â consumer pay for or book services, such as, travel, event tickets, and hotels online than travel to an offline service deliver location * Electronic-goods ââ¬â the consumer purchase and download their products, such as software, MP3s, and digital books directly from a website; and * Electronic Services ââ¬â the consumer purchase, co-produce, and consume the core service, such as banking, brokerage, chat/dating services via a web site. Online retailers must recognize the difference variations in online shopping and ensure customersââ¬â¢ requirements are effectively and properly addressed. Traditional methods of advertising include billboards, TV commercials, radio ads and posters. Companies still use the traditional methods of advertising , but they use the Internet to their advantage by incorporating new advertising with traditional advertising. The habits of todayââ¬â¢s consumer dictate the method of advertising for a company to stay competitive. The invention of the TV digital video recorders (DVRs) and the consumer fast-forwarding through commercials makes TV advertising less effective in todayââ¬â¢s marketplace. To remain relevant and competitive companies have a multitude of different formats of online advertising, such as banner ads, pop-up ads, floating ads, streaming sidebar ads, pull banner ads, and text ads, just to name a few. In addition, many companies ask you to ââ¬Å"likeâ⬠their link, in which the companyââ¬â¢s page is now on your Facebook or Twitter page. This enables Facebook or Twitter to determine your shopping habits, and you can visit a companyââ¬â¢s site right from you social media page. Offline stores has responded to the competition of online retailers by sending out a variety of advertisements, such as direct-mail flyers, catalogs, television, via mobile phones, and the Internet. In addition, offline stores have responded by increasing their presence on the web as well as creating appealing experience within the offline store. Today, many offline stores are dominating the online market with their presence. Even though, online shoppers experience a delay in receiving their product, online stores are continuously improving the delivery turnaround time. In addition, most online stores do not charge taxes, include free shipping, and offer free returns or exchanges. However, some online companies may charge a low-price for an item, but compensate by charging higher prices for shipping and handling. Nevertheless, most online stores are growing faster than offline store. The expansion of the Internet has increased the variety of pricing models available, for example: * Per-user model ââ¬â involves either a flat fee per user or a tiered fee structure based on the level of use * Per-transaction model ââ¬â a rate structure is developed to account for different automated processes or functions * Percentage-of-revenue model ââ¬â is like the per-transaction model in that the monthly fee will fluctuate as the level of activity changes; it differs, however, in that the model is tied to the amount of revenue the user generates each month * Fixed-fee model ââ¬â a lump-sum monthly fee that covers products and services specified in the contract. Fixed-fee pricing models typically appeal to organizations that want costs to be predictable (Turisco, 2000). The online retailer has to determine which pricing model fits their needs and which pricing model will benefit the company financially and satisfy the consumer. In addition, the company must also consider their overhead and their anticipated growth. Globalization Influence and Marketing Trends Even though, globalization has brought benefits between nations, it has also brought universal problems between nations. According to Kearney, (2003), ââ¬Å"September 11 was a gruesome vindication of the argument that global integration had widened the gap between the haves and have-notsâ⬠. The author further argues ââ¬Å"that the persistence of al Quada underscores how hard it is for governments to stamp out stateless, decentralized networks that move freely, quickly, and stealthily across national borders to engage in terrorâ⬠. Marketers need to recognize the pros and cons of globalization, utilize the benefits, and do not become submerse with complex situations that come with globalization. Authors Reddy & Vyas (2004) reviewed 10 pros and cons associated with globalization from a marketing perspective. The pros included: economic growth, rapid technology transfer, more countries becoming democracies, the rapid spread of free enterprise system, unification of culture, living norms, and work ethic, increased communication through the Internet and other media, instant news worldwide, worldwide improvement of health and living conditions, people living longer, and multinational corporations. The cons included: increased unemployment in developed countries, increased trade deficit in developed countries, terrorism, loss of competitiveness in developed nations, poorer nations feel taken advantage of by advanced nations, increased economic gap between the rich and poor nations, some countries feel their norms and religious practices are violated, comparisons with rich nations make poorer nations unhappy, increased pollution through manufacturing and transport worldwide, the spread of Aids, West Nile virus, and various kinds of flu and other diseases. Globalization is regarded with much criticism, however, globalization will continue. There may be some containment of rapidity because of tightening of the borders, demands for intellectual property protection, setting up firewalls for Internet communication, but the movement continues (Reddy & Vyas, 2004, p. 169). Firms and governments that are aware of the positives and negatives involved with globalization will be able to develop a better approach towards globalization. Influence of Online Todayââ¬â¢s technology has changed communication and the way marketers get their message out to the consumer. The rapid diffusion of multipurpose smart phones, broadband and wireless Internet connections, and ad-skipping DVRs have eroded the effectiveness of the mass media (Kotler & Keller, 2012, p. 476). Marketers were able to reach consumers via three television channels 80% of the time in the 60s. Today, marketers would have to run the same information on at least 100 channels to get the same results. Marketers are using technology to reach a broader audience, but at the same time consumers are using technology to fight back. Consumers feel they are receiving numerous ads that have no bearing on their lives. Internet users are taking advantage of new software to block spam and pop-up ads (Nunes & Merrihue, 2007) and telemarketers are being stopped by caller ID and the ââ¬Å"Do not call registryâ⬠to prevent disruptions at home. Marketers are answering back by applying alternative solutions. Per Nunes & Merrihue (2007), there are four strategies available to companies that want to reach broad groups of people without breaking their marketing budget. * Bottlenecks ââ¬â places where people cannot help being stopped, such as subway, elevators, airplanes, or bathroom * Trojan horse approach ââ¬â placing advertisements on frequently encountered materials, such as coffee cups and pay stubs * Get the attention of consumers at play outside their homes ââ¬â placing advertisements on adult play thing, such as a golf cart * Extends the third strategy ââ¬â seeks to get people to play along, using interactive technology in public spaces (p. 64). These types of tactics can target a broad range of consumers with various forms of advertisement that cannot be turned off. The Internet has affected retailers approach to advertising and promoting their products or services. It is vital for companies to develop an effective brand to gain competitive advantage in the marketplace. The Internet opens up opportunity for the consumer to provide feedback regarding products and services, which has a significant impact on the retailer, whether the feedback is positive or negative. The Internet also allows the retailer to be more creative based on feedback from the consumer in a number of online communities. The communication channels to the consumer have expanded in number as well as complexity with the global expansion of the Internet and related information technology based products and services. Information technology has dramatically changed how consumers process (or avoid) information delivered by marketing professionals and has eroded the effectiveness of media advertising. The reason for this erosion is due to fragmentation of retail audiences caused by the introduction enhanced media sources such as cable television, blogs, video-on-demand, webcasting, video games, websites, digital video recorders, and multi-functional communication devices (cell phones). The result of these technological and media advancements creates a shift in bargaining power give consumers choices about how, when, and where they consume information (SCH Management Consultants, 2011). The evolution of the Internet has altered the way the consumer and the marketer relate to one another and also how the consumer purchase products and services. The consumer today is more educated, more income at their disposal, and have multiple ways to obtain information; therefore the Internet cannot be disregarded by the retailer. According to SCH Management Consultants, (2011) retailers seeking to expand their brand into the online environment will need to invest in the online experience, as part of a multichannel strategy, to reinforce and complement the in-store experience. For example, if customer service is a key differentiator in a retail store, then the experience should be replicated by providing interactive help, rich media (video) demonstrations, and product comparisons. Consumers will demand the ability to order online and retrieve/return the product at the supplierââ¬â¢s storefront or other distribution points. The retailer that understands the art of engaging with the customer via the Internet has a better chance of appropriately marketing their products to the consumer and establishing a lasting relationship.
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