I believe that one major problem with mass media is that news is now Annotated Bibliography

I believe that one major problem with mass media is that news is now sponsor driven - Annotated Bibliography Example Additionally, some of the activities covered by the media such as sports have most of the sponsors; hence, leading to the increased advertisements. The author has also revealed that most of the sponsors are part of the shareholder in most companies leading to the motive of profits and capital investment. The article has presented significant knowledge on some of the global issues associated with the mass media. As a result, sponsorship and donor-ship claims have been external forces that have been used to control the entertainment sector. In some cases, competition has led to some of the media houses seeking sponsorship to increase their capital bases and awareness. The audience is seen as a product in the advertisement industry where editors and news presenters have to focus on the influence of the adverts. The book has presented substantial knowledge on some of the major issues affecting the mass media industry. The authors have gathered their information through research from individual companies and the society. One of the major problems highlighted in the book is the presence of sponsorship in various mass media companies. The issue has evolved from the need for companies to maximize profits and enhancing competitiveness. However, the sponsors provide their assistance with a price to pay for the mass media. Most media companies have partnerships with sponsors that lead to mutual relationships where both parties win. Internet surveys and other interviews by the authors on various populations show that media houses tend to cover more exposure of the sponsors than other developing news. Additionally, they also cover only the positive information on the sponsors; hence, making the mass media biased. The book further provides information on ways that the sponsor-driven mass media has affected public relations. Sponsors provide all types of support ranging from technological

Impact of Globalisation on the Nature of Work in Developing Countries Essay

Impact of Globalisation on the Nature of Work in Developing Countries - Essay Example negatively much more than the male counterparts in the same countries because they are less likely to be able to take up the skilled employment opportunities. Widening Income Gaps There are other disadvantages which come with globalisation. As globalisation creates employment for the skilled people and takes away the same from those who are not professionally trained, this will continue to widen the income gap and these developing countries will end up without a middle class. A country without a middle class is usually at risk of economic and political instabilities, and this is why the issue of globalisation persists.6 Globalisation will continue to expand the gap between the poor and the rich as the few people in the developed countries who have been rich enough to get an education continue to take the top jobs, either locally or even internationally, and be richer, and the majority who do not have an education continue to be jobless and without income.7 Those poor people will not be capable of educating their children, and the trend will continue. On the other hand, the few who are at the top of the socioeconomic ladder will be able to instruct their children, and this means that the few rich will continue to get richer while the majority poor will continue to be poorer. India’s labour market was one of the first to hugely benefit from globalisation as it was the preferred destination for business process outsourcing. As a result of many western camping in Indian cities looking for educated jobless individuals to do their call centre work, many young and educated men benefited and started earning salaries they could not have dreamt of, especially for a call agent. The problem with this was that not everybody in India is educated and when these opportunities came,... This report stresses that â€Å"education differences have played a big role in turning globalisation opportunities into curse for developing countries†. This is a big issue in developing countries because in these countries, few people are educated and thus cannot take advantage of these opportunities brought about by globalisation. Developing countries also have women who are generally much less educated than their male counterparts. This is unlike in the developed world where the gap between the educated males and females is closing up. This means that women in developing countries will be affected negatively much more than the male counterparts in the same countries because they are less likely to be able to take up the skilled employment opportunities. Globalisation has also helped in boosting the local employment numbers in developing countries through supporting local businesses. This paper makes a conclusion that globalisation has both positive and negative impacts. With regard to the labour market, globalisation has brought both favourable and adverse impacts. However, the negative impacts seem to be outweighing the positive ones and, if not put in check, these negative impacts may end up having a serious implication for the global economy rather than only for the developing world. As a result, it is necessary that the issue of globalisation be looked at seriously and any future problems be solved in order to avoid a negative effect on the global economy.